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In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
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Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration.