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In-depth interviews with the people behind marketing design in tech

Get a look inside the marketing and brand design processes, principles and projects at your favorite tech companies.

Season FOUR
S4 • E6

Linear

with Julian Lehr

with Julian Lehr and

Learn how Julian Lehr, part of the “Magic Team” at Linear, harnesses the power of content and brand to tell engaging stories, why he describes what he does as “packaging design”, and the role of aesthetics in creating a powerful first impression for a product.

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S4 • E5

Superside

with Piotr Śmietana

with Piotr Śmietana and

Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration.

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S4 • E4

Scale AI

with Lin Zagorski Latimer

with Lin Zagorski Latimer and

Learn how Lin Zagorski Latimer, Staff Brand Designer at Scale AI, navigates the design landscape for Scale AI’s two distinct target audiences: AI-enabled and AI-constrained, and how her work has been shaped by the leap forward in AI technology.

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S4 • E3

Snyk

with Dan Edwards

with Dan Edwards and

Learn how Dan Edwards, Senior Visual Designer at Snyk, navigates the fuzzy brief of “leveling up a brand” to create a more immersive experience.

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S4 • E2

Webflow

with Jess Rosenberg

with Jess Rosenberg and

Learn how Jess Rosenberg, Director of Brand Design and Creative at Webflow, has evolved the Brand Studio team since joining the company in 2021 and how the team consistently puts out such high-quality work.

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S4 • E1

ConvertKit

with David Preston

with David Preston and

Learn how Charli and ConvertKit Senior Brand Designer, David Preston, have leveled-up brand and marketing at ConvertKit with better systems, what processes have changed, and what challenges they’re still facing.

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Season THREE
S3 • E12

Zendesk

with Kristina Alford

with Kristina Alford and Meghan Kelley

Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization.

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S3 • E11

RightMessage

with Brennan Dunn

with Brennan Dunn and

Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.

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S3 • E10

Chargebee

with Shakthi Hari

with Shakthi Hari and

Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team.

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S3 • E9

Planoly

with Carra Sykes

with Carra Sykes and

Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.

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S3 • E8

Funding Circle

with Monika Pawlik

with Monika Pawlik and

Learn how Monika Pawlik, Lead Marketing Designer at Funding Circle, talks about collaborating through Covid, print vs digital design, and how she and her team led Funding Circle's most successful campaign.

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S3 • E7

Oyster

with Justin Rands

with Justin Rands and

Learn how Justin Rands, Director of Brand at Oyster, manages a fast-growing team, and how he and his team have tackled evolving the Oyster brand in a way that differentiates themselves in a crowded space.

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S3 • E6

Paystack

with Tomi Odusanya

with Tomi Odusanya and

Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture.

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S3 • E5

Sketch

with Carly Marsh

with Carly Marsh and Osvaldas Poviliunas

Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.

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S3 • E4

Zapier

with Michael Jeter

with Michael Jeter and

Hear from Michael Jeter, Creative Director at Zapier, about the company’s recent rebrand, some surprising challenges they faced, and Michael’s valuable insights on how to advocate for and communicate the true value of design.

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S3 • E3

Auth0

with Austin Couillard

with Austin Couillard and

Learn how brand designers at Auth0 work with external agencies to manage workload, and why internal relationship-building is vital to success as a team.

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S3 • E2

monday.com

with Noga Grinberg

with Noga Grinberg and Danielle Hassan

Learn how marketing designers at monday.com use data, collaboration, and ownership to connect and strengthen the entire brand across multiple channels, including the launch of a Super Bowl ad.

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S3 • E1

Pitch

with Jan Martin

with Jan Martin and

Learn about why brand design was a priority from day one at presentation software company Pitch

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Season TWO
S2 • E11

Figma

with Remilla Ty

with Remilla Ty and Damien Correll

How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.

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S2 • E10

Shopify

with Lucy List

with Lucy List and

Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.

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S2 • E9

HelloSign

with Berenice Mendez

with Berenice Mendez and

Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.

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S2 • E8

Dropbox

with Liz Gilmore

with Liz Gilmore and

Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure

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S2 • E7

Loom

with Stewart Scott-Curran

with Stewart Scott-Curran and

Learn about the Loom rebrand and how the team work hard on culture and processes to infuse brand design in the product from Senior Director of Brand Design Stewart Scott-Curran.

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S2 • E6

Instacart

with Monica Galvin

with Monica Galvin and

Hear about the channel-based marketing design approach at Instacart from Senior Marketing Designer on the CRM team, Monica Galvan.

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S2 • E5

Buffer

with Julia Jaskólska

with Julia Jaskólska and

Hear about the frameworks and processes Julia uses to bring personality to Buffer's brand and operate as a team of one

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S2 • E4

Notion

with Cory Etzkorn

with Cory Etzkorn and

Hear how Cory Etzkorn creates scalable marketing design systems and processes for fast-growing workspace tool Notion

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S2 • E3

Stripe

with Tatiana van Campenhout

with Tatiana van Campenhout and

Learn how the Web Platform & Presence team at Stripe create "surprisingly great" web designs, from Staff Designer Tatiana van Campenhout.

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S2 • E2

Help Scout

with Matt Plays

with Matt Plays and

Lead Brand Designer Matt Plays speaks about the systems and values that lead to high quality design output at Help Scout

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S2 • E1

Sendible

with David Preston

with David Preston and

Sendible's Brand Marketing Manager, David Preston, tells us about the many hats he wears and the challenges he faces as the teams sole marketing designer.

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Season one
S1 • E10

Moneybox

with Mayumi Hashimoto

with Mayumi Hashimoto and

Find out about the marketing processes savings & investment app Moneybox uses to drive new users through animated ads.

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S1 • E9

Basecamp

with Adam Stoddard

with Adam Stoddard and

Basecamp does things a little differently to most companies. Hear about their alternative approach to marketing design from Lead Marketing Designer Adam Stoddard.

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S1 • E8

WEconnect

with Marina Snyder

with Marina Snyder and

Hear about the many different hats Marina Snyder wears at digital health management company WEconnect and how she handles marketing to two separate main audiences.

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S1 • E7

Doist

with Anaïs Mares

with Anaïs Mares and Stephen Barkan

Learn about the systems in place at remote-first productivity app company Doist that make designing the marketing for their two apps, Todoist & Twist, efficient and fun.

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S1 • E6

Panasonic Lumix

with Steph Moccia

with Steph Moccia and

Hear how Steph Moccia thrives within constraints as the only in-house marketing designer on the Lumix team at Panasonic North America.

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S1 • E5

Surrey Satellite Technology

with Emily Kelly

with Emily Kelly and

Ever wondered about the role of a marketing designer at a space company? Hear from Emily Kelly about her work at a company that designs, builds & launches satellites.

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S1 • E4

Proof

with Brent Palmer

with Brent Palmer and

Hear how Proof’s Head of Design, Brent Palmer, handles being in charge of both the marketing and product design work for the website personalization tool.

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S1 • E3

Contentful

with Grace Tai

with Grace Tai and

Learn how the brand design team at content management platform company Contentful stays super organised

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S1 • E2

Webflow

with Johnnie Gómez

with Johnnie Gómez and

Insights into the work of the brand studio team at no-code visual web development tool Webflow

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S1 • E1

ConvertKit

with Charli Marie Prangley

with Charli Marie Prangley and

How I get my work done as the only marketing designer at email marketing software company ConvertKit

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